Toots and the Maytals show off their pride for their native Jamaica in the new animated music video for “Got to Be Tough,” the group’s latest single.

Created by Nick Franco, the clip depicts an animated version of Frederick “Toots” Hibbert as he pays homage to the courage and strength of his fellow Jamaicans. But the song’s message proves universal, and timely: “Got to be tough when things get rough/You got to be tough and this is a warning/You got to be smart, living in this time/It’s not so easy to carry on.”

The track comes from a full-length Toots and the Maytals project of the same name — their first in more than 10 years — due out August 28th via Trojan Jamaica/BMG Records, the label founded by Zak Starkey and Sshh Liguz.