BroadcastPro: ‘Within Sand’ to hit theatres across KSA on February 15

Backed by the Saudi Film Commission, Neom and Riyadh-based production company AlSarid Films, ‘Within Sand’ is written and directed by first-time filmmaker Moe Alatawi.


Alsarid Films has announced its latest feature film, Within Sand, set to premiere in theatres across Saudi Arabia on February 15. Directed by Mohammed Alatawi, this film marks a significant milestone in Saudi cinema, being the first to be shot in Neom and featuring an all-Saudi cast.


Within Sand unfolds a narrative of survival and self-discovery, following Snam, a 23-year-old tobacco merchant portrayed by newcomer Raed Alshammari, on a treacherous odyssey across the desert. Ambushed and left for dead, Snam’s mission to reunite with his pregnant wife transforms into a relentless struggle for survival. Amidst the vast expanse of the desert, he forges an unlikely companionship with a lone wolf, confronting his inner demons and redefining his journey towards fatherhood.


Director Mohammed Alatawi explained the film’s cultural significance: “Within Sand is much more than a film; it’s a journey into the heart of a tale deeply rooted in Saudi culture. Rich in tradition and emotion, this story has long deserved a place on the big screen. We’ve blended our cultural heritage into this story, creating a film that I hope will touch hearts at home and beyond.”

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